Campaigning for Better

#PeriodEquality Campaign

On the back of our hugely successful Period Poverty Campaign we created for PHS, that also resulted in a huge contract win from the DFE and appeared on Sky News, we transitioned to Period Equality.

Our rationale and goal was to create a status of equality and well-being for all girls and eliminate the issues and stigma surrounding sanitary needs. The new branding and campaign styling has been extremely well received. Abstract are very proud to be doing our part in talking the issue of period poverty.